30 graduate semester hours, distributed as follows:
Master degree candidates must pass a written comprehensive exam covering research and theory in their area of specialization. All candidates deliver a final oral defense of their thesis or report.
MC 600. Media Economics. (3) I, II.
Study of the various economic models applicable to media firms and
application of basic economic concepts and analytical tools necessary
to evaluate media company behaviors and business strategies and assess
the merits of public policies toward the media industry.
MC 605. Supervision of School Publications. (3) S.
A methods course for those planning to teach secondary or junior college
journalism classes and advise high school or junior college
publications.
MC 612. Gender Issues in the Media. (3) II.
The portrayal of women and men by the media, and media employment issues
based on gender.
MC 625. Media Relations. (3) II, odd years.
Examines management skills necessary for establishing, maintaining, and
evaluating a media relations program. Discussion includes working with
journalists, conducting media events, preparing spokespersons, and
developing crisis communications.
MC 640. Advertising Campaigns. (3) I, II.
The managerial development and execution of consumer, industrial and
institutional advertising campaigns.
MC 645. Public Relations Campaigns. (3) I, II.
Advanced study of an organization's public relations needs. Includes
researching the situation, analyzing audiences, and preparing strategic
plans for approved clients.
MC 655. Electronic Media Programming. (3) II.
The principles, planning and development of radio-television-cable
programs and schedules.
MC 662. International and Intercultural Public Relations. (3) II, in even years.
Global diversity in business, governmental, and charitable organizations
and the demographic changes within countries and across communities
that affect the role and practice of public relations worldwide.
MC 665. Managing Integrated Strategic Communications. (3) II.
Investigation of managerial decision making in advertising and public
relation programs. Emphasizes strategic and logical thinking in the
decision-making process. Theories and practices from media management,
social/cognitive psychology, and integrated communication.
MC 670. Advertising and Social Responsibility. (3)
Examines social, ethical and legal issues and problems facing the
advertising industry, and its relationship to the consumer.
MC 680. Readings in Mass Communications. (1-3)
Investigation on literature on mass communications. Three significant
books per credit hour with written analysis and oral presentation. Pr.:
Consent of supervisory instructor.
MC 682. Seminar in Public Relations. (3) I, in even years.
Contemporary topics in public relations practice, theory and research.
MC 685. Media Management. (3) I, II.
Issues, ethics and practices in managing media companies, with special
emphasis on problems and practices in converged media operations.
MC 690. Problems in Mass Communications (1-4)
Pr.: Background courses needed for the problem undertaken.
MC 710. History of Journalism. (3) I.
Growth and development of the news media in the United States and their
economic, political and social significance.
MC 712. Environmental Communications. (3) I, II.
Combines theoretical discussions with practical experience regarding
communications about environmental issues and provides introduction to
natural and applied science topics related to a communications plan.
(Cross-listed with AGCOM 712)
MC 715. History of Electronic Media. (3) I, II.
Growth and development of the electronic media in the United States and
their economic, political and social significance.
MC 720. Ethics in Mass Communications. (3) I, II.
Moral analysis, argument and decision-making by the mass communicator,
with linkage of ethics to the conduct of media professionals in the
United States.
MC 725. International Communication. (3) I.
Comparative study of world media systems and the role of mass
communications in national development.
MC 730. Seminar in the Future of the Media. (3)
A study of philosophical and technological advances in mass
communications with emphasis on projected patterns of future growth and
development.
MC 740. Colloquium in Mass Communications. (1-3)
Discussion of selected topics in mass communication research and
practice. May be repeated for credit when topic varies.
MC 745. Seminar in Mass Communication Law. (3)
Analysis of mass communications freedoms and limitations in such areas
as defamation, privacy, copyright, censorship, obscenity, and
advertising and electronic media regulation.
MC 765. Communication Theory. (3) I.
An examination of major communication theories as they relate to mass
communications.
MC 770. Professional Journalism Practicum. (1-4)
For advanced students. Supervised practical work in professional
journalism and mass communications. Includes laboratory investigation,
field work and internships.
MC 780. Research Methods in Mass Communications. (3) I.
Survey of research methods used in the study of the mass media.
MC 850. Applied Research in Mass Media. (3) II.
Study and application of mass media research, its literature and
methodology.
MC 899. Research in Mass Communication (V)
Thesis/Report credit. Pr.: Sufficient training to carry on the line of
research undertaken.