Kansas State University

Advertising Sequence

Advertising is about The Brand. It is creative, it is magical, it is entertaining. As Bill Bernbach once said: “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

Here at the AQ Miller School, we teach students the core elements of advertising, from the strategy to the final product. We break rules, we look for new ways to reach the target, we help student look critically at the marketplace. Of course we include the latest platforms—social networks like Facebook, Twitter, and LinkedIn. But, just as important, we look for the X Factor, the one elements that will reach the target consumer at the right time, in the right place, with the right message. And we have a lot of fun doing it.

Our faculty provides a wealth of industry experience, as well as academic teaching skills. We teach students how to develop the right strategy, execute the best idea, and deliver the message to the target. This includes creative writing and techniques, media planning, as well as how to put it all together into one campaign. We draw in industry professionals from Kansas City, Chicago, Dallas, New York and L.A. We work with real clients, solving real problems, reaching real markets. Our graduates are at agencies scattered from New York to the West Coast to India.

Our courses also include a variety of electives, from advanced techniques to social networks to global advertising to guerrilla tactics. And, perhaps most of all, we are constantly evolving, examining new delivery platforms, and looking for new challenges.

Students have the option of working at TakeFlight, an on-campus, student-run advertising and public relations agency. TakeFlight works with on- and off-campus clients and provides students with a unique opportunity to build powerful portfolios that will help them in the job market.

Advertising excites, informs, and motivates. That’s what Advertising at the Miller School is all about. Come join us.

Internships

Not only can our students build a portfolio of work with TakeFlight, we also encourage that they work at regional advertising agencies each summer.  These internships provide the real-world experience that will prepare them fort the challenges they will face upon graduation. Also, over the winter break, students work with agency professionals in Kansas City by shadowing professionals for a week, typically in the social media areas of the business. These internships and shadows are an essential part of building the strongest portfolios of creative works, whether in writing, art direction, media planning, or ad planning.

Advertising Curriculum

SELECT ONE OF THE FOLLOWING 3-HOUR CLASSES

  JMC ELECTIVES